22 Nov AIR CRADLE® exhibits its revolutionary lining technology showing to the market that helmets have never been so comfortable and adaptable
NOVEMBER 2019
Latest news and updates from EICMA 2019
AIR CRADLE® exhibits its revolutionary lining technology showing to the market that helmets have never been so comfortable and adaptable
“AIR CRADLE®, a unique technology never seen in the helmets world that adjusts to the shape of the head getting a perfect custom fit every time”
Following in its tradition of pioneering in innovation, MAT GROUP™ has successfully introduced this year the revolutionary AIR CRADLE® technology at the EICMA exhibition in Milan.
AIR CRADLE® is the most comfortable and adaptable lining technology for helmet interiors that delivers improved safety through optimum fit and eliminating discomfort from bad fitting pressure points due to its air chamber system.
In terms of safety, the deflatable bladder of AIR CRADLE® allows easier helmet removal in the event of an accident. Further, the relative slip movement between the bladder layers improve rotational impact safety performance.
IMPROVED RETAIL SELLING PERFORMANCE
At a B2B level, AIR CRADLE® improves retail selling performance because reduces product references and the risk of poor fitting in store driving higher selling chance of success.
That reduced risk of poor fitting also provides better offering for e-commerce, reducing likelihood of returned products.
